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October 4, 2021
Shopping center loyalty programs are in a big bright craze these days – What’s on the stake? –Revenue, profit, customers & everything else that makes up a big business. Of course, such loyalty programs are beneficial to businesses but they also offer a lot to customers — cashbacks, gifts, discounts etc., making it integral to...
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Introduction Driving engagement with your loyal customers channelizes your customer-centricity towards customer retention & building brand loyalty. What does customer engagement mean today? It’s drawing their attention, creating meaningful experiences for them, establishing emotional connect, & finding a place in their heart. Being in the customer loyalty management field & having led many customer retention...
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Introduction Where does the inspiration of customer loyalty kick in? How do shopping malls generate & salvage customer loyalty? In this hypercompetitive world, to succeed, retailers including shopping malls need to have a three-pronged approach of appealing to customers’ heart, mind & wallet. KPMG in its survey of 18000+ customers in 20 countries found that...
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Introduction In today’s world as businesses evolve, technologies disrupt & the consumer behaviour changes, the brand experience has been made an important criterion for evaluating customer journey offered by businesses. Starting from 2021 to the foreseeable future, as IDC rightly predicts, the companies will be competing through the customer loyalty programs increasingly upon the customer...
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