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October 5, 2021
Introduction Acquiring new customers is the core of customer success strategies of most Chief Sales Officers (CSOs). While sometimes it may appear as simple as selling a product or service to a needy, other times filling the niche may look ostensibly complicated.  The customer acquisition process starts from ‘pushing the wheel rolling’ by marketing to...
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Introduction Loyalty programs have a reason to prevail. They do what businesses across the board desire – to win customers’ hearts so they are loyal to one’s brand. Therefore, as we can widely perceive, more & more shopping malls are offering loyalty programs to win customers’ loyalty through shopping mall app. In depth research into...
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Introduction Customer loyalty is too precious to be left on the whimsies of the IT budget allocation. Fostering it & maintaining it is also incredibly difficult. When you are out to implement a customer loyalty scheme in your organization as part of your marketing strategy, you must focus on the implementation to drive its success...
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Introduction When it comes to discovering how customer loyalty drives growth, researchers have tried to find out how emotions bind customers to brands. This Forrester research reveals that if a company makes customers feel valued, 76% will choose to continue doing business with the brand. This implies that brands must take measures to make customers...
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Introduction In the context of customer loyalty, there is an ever-expanding movement to digital & according to McKinsey, customer loyalty programs are critical components of this digital movement. In today’s customer-centric business orientation, customer loyalty is not just a prize to win, but many businesses are using it as a tool to gain traction. If...
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Introduction With the novel coronavirus shoving people into a digital-only way of life, it becomes important for businesses to shift the focus of the customer experience to the virtual world but with a human touch. Your brand’s relationship with your customers has an emotional component which has been nourished over time throughout many online &...
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Introduction Loyalty apps along with the loyalty programs are a great way to drive customer engagement. Loyalty programs, many times, on account of lacking digital-push lack visibility or engagement or both. While it can be emphasized with almost hundred percent certainty that loyalty applications are a prerequisite for the success of your loyalty program, &...
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