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Introduction  One year ago it was not the same as what it takes today to provide a good buying experience to shoppers. In fact, it’s changing every year. And this is happening because of the constantly changing buyer demands & buying trends. Intuition doesn’t work here, it never had, it never will. You will have...
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Introduction With business intelligence rolling, all doubts have been put to rest that it is the most important concept of powering business. Today, organizations are eager to collect every ounce of data which they have & process it to generate precious insights based on which wise decisions can be made to drive growth & profitability....
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PrimerBusiness insights are precious as the decision made on them can take you far. The real-time, fact based information churned out of transactional data can help gain a competitive edge in your industry. So, if the C level executives in your organization are churning out better decisions it is only because they have excess superior...
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IntroductionBusiness is a serious stuff and so is intelligence hence the term BI is anything but oxymoron. Intelligence punctures competition and therefore most of the firms looking to get an edge over their rivals look for a piercing BI solution that can spike big data and unravel precious information based on which intelligent business decisions...
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Introduction Acquiring new customers is the core of customer success strategies of most Chief Sales Officers (CSOs). While sometimes it may appear as simple as selling a product or service to a needy, other times filling the niche may look ostensibly complicated.  The customer acquisition process starts from ‘pushing the wheel rolling’ by marketing to...
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Introduction Loyalty programs have a reason to prevail. They do what businesses across the board desire – to win customers’ hearts so they are loyal to one’s brand. Therefore, as we can widely perceive, more & more shopping malls are offering loyalty programs to win customers’ loyalty through shopping mall app. In depth research into...
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Introduction Customer loyalty is too precious to be left on the whimsies of the IT budget allocation. Fostering it & maintaining it is also incredibly difficult. When you are out to implement a customer loyalty scheme in your organization as part of your marketing strategy, you must focus on the implementation to drive its success...
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Introduction When it comes to discovering how customer loyalty drives growth, researchers have tried to find out how emotions bind customers to brands. This Forrester research reveals that if a company makes customers feel valued, 76% will choose to continue doing business with the brand. This implies that brands must take measures to make customers...
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Introduction In the context of customer loyalty, there is an ever-expanding movement to digital & according to McKinsey, customer loyalty programs are critical components of this digital movement. In today’s customer-centric business orientation, customer loyalty is not just a prize to win, but many businesses are using it as a tool to gain traction. If...
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Introduction With the novel coronavirus shoving people into a digital-only way of life, it becomes important for businesses to shift the focus of the customer experience to the virtual world but with a human touch. Your brand’s relationship with your customers has an emotional component which has been nourished over time throughout many online &...
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