By

DM
Introduction With the novel coronavirus shoving people into a digital-only way of life, it becomes important for businesses to shift the focus of the customer experience to the virtual world but with a human touch. Your brand’s relationship with your customers has an emotional component which has been nourished over time throughout many online &...
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Introduction Loyalty apps along with the loyalty programs are a great way to drive customer engagement. Loyalty programs, many times, on account of lacking digital-push lack visibility or engagement or both. While it can be emphasized with almost hundred percent certainty that loyalty applications are a prerequisite for the success of your loyalty program, &...
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Shopping center loyalty programs are in a big bright craze these days – What’s on the stake? –Revenue, profit, customers & everything else that makes up a big business. Of course, such loyalty programs are beneficial to businesses but they also offer a lot to customers — cashbacks, gifts, discounts etc., making it integral to...
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Introduction Driving engagement with your loyal customers channelizes your customer-centricity towards customer retention & building brand loyalty. What does customer engagement mean today? It’s drawing their attention, creating meaningful experiences for them, establishing emotional connect, & finding a place in their heart. Being in the customer loyalty management field & having led many customer retention...
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Introduction Where does the inspiration of customer loyalty kick in? How do shopping malls generate & salvage customer loyalty? In this hypercompetitive world, to succeed, retailers including shopping malls need to have a three-pronged approach of appealing to customers’ heart, mind & wallet. KPMG in its survey of 18000+ customers in 20 countries found that...
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Introduction In today’s world as businesses evolve, technologies disrupt & the consumer behaviour changes, the brand experience has been made an important criterion for evaluating customer journey offered by businesses. Starting from 2021 to the foreseeable future, as IDC rightly predicts, the companies will be competing through the customer loyalty programs increasingly upon the customer...
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Introduction Customer loyalty programs are a new beginning after acquiring customers. Even after you have begun by launching mall loyalty programs, it’s just the tip of the iceberg – a lot is still left to be done. First & foremost, you need to gear up to get across this program to the intended audience.  And...
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Having a great loyalty program can work wonders for your customer retention strategy. A recent research suggests that acquiring a new customer costs the company five times more than retaining an existing customer. Today, companies join the fray for a single penny, market is competitive beyond words, in this scenario customer retention is a top...
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Introduction The shopping malls are a melting pot of customer experiences & for the past couple of years they are at the center-stage for yet another reason – being most affected by the pandemic. An industry which was already dumbstruck with the popularity of E-Commerce has lost the appeal of the brick-&-mortar retail experience because...
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Introduction Proliferation of the low cost carriers has led to revenue stagnation in the aeronautical segment. As a result, most of the airports are focusing on the non-aeronautical revenue segment to maintain a sustainable growth. The rise in the disposable income of the higher income group people who prefer to travel by aero plane has...
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