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Introduction Where does the inspiration of customer loyalty kick in? How do shopping malls generate & salvage customer loyalty? In this hypercompetitive world, to succeed, retailers including shopping malls need to have a three-pronged approach of appealing to customers’ heart, mind & wallet. KPMG in its survey of 18000+ customers in 20 countries found that...
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Introduction In today’s world as businesses evolve, technologies disrupt & the consumer behaviour changes, the brand experience has been made an important criterion for evaluating customer journey offered by businesses. Starting from 2021 to the foreseeable future, as IDC rightly predicts, the companies will be competing through the customer loyalty programs increasingly upon the customer...
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Introduction Customer loyalty programs are a new beginning after acquiring customers. Even after you have begun by launching mall loyalty programs, it’s just the tip of the iceberg – a lot is still left to be done. First & foremost, you need to gear up to get across this program to the intended audience.  And...
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Having a great loyalty program can work wonders for your customer retention strategy. A recent research suggests that acquiring a new customer costs the company five times more than retaining an existing customer. Today, companies join the fray for a single penny, market is competitive beyond words, in this scenario customer retention is a top...
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Introduction The shopping malls are a melting pot of customer experiences & for the past couple of years they are at the center-stage for yet another reason – being most affected by the pandemic. An industry which was already dumbstruck with the popularity of E-Commerce has lost the appeal of the brick-&-mortar retail experience because...
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Introduction Proliferation of the low cost carriers has led to revenue stagnation in the aeronautical segment. As a result, most of the airports are focusing on the non-aeronautical revenue segment to maintain a sustainable growth. The rise in the disposable income of the higher income group people who prefer to travel by aero plane has...
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Introduction A recent report by Airports Council International (ACI) unmasks quite an unsettling trend that despite the non-aeronautical revenue growth the overall revenue per passenger is flattening out as airports compete to attract low cost carriers which generate low aeronautical revenue. To stay buoyed airports will have to focus on non-aero revenue which has been...
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Introduction One thing which has always intrigued us is what is that thing which differentiates a successful retailer from a failed one. Going through the success stories of many retail brands & shopping malls, we at WovVTech have reached the conclusion that the winners have realized the importance of technology at the right moment in...
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Primer Many oil & gas leviathans operating at the global level or looking forward to moving their business from one place to another face the challenge of working in compliance with the laws of the land.  Given the highly risky nature of the business and high standard of compliance, they look for the best internal...
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Introduction All those who are into this tech-savvy world of IT know that best customer experience management software is the latest buzz word. It is that world of digits and bytes where you can keep your customers happy, but how? – By measuring and improving their satisfaction level. Small businesses have the disadvantage of scale,...
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