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loyalty rewards program
Introduction In the context of customer loyalty, there is an ever-expanding movement to digital & according to McKinsey, customer loyalty programs are critical components of this digital movement. In today’s customer-centric business orientation, customer loyalty is not just a prize to win, but many businesses are using it as a tool to gain traction. If...
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Introduction With the novel coronavirus shoving people into a digital-only way of life, it becomes important for businesses to shift the focus of the customer experience to the virtual world but with a human touch. Your brand’s relationship with your customers has an emotional component which has been nourished over time throughout many online &...
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Shopping center loyalty programs are in a big bright craze these days – What’s on the stake? –Revenue, profit, customers & everything else that makes up a big business. Of course, such loyalty programs are beneficial to businesses but they also offer a lot to customers — cashbacks, gifts, discounts etc., making it integral to...
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Introduction In today’s world as businesses evolve, technologies disrupt & the consumer behaviour changes, the brand experience has been made an important criterion for evaluating customer journey offered by businesses. Starting from 2021 to the foreseeable future, as IDC rightly predicts, the companies will be competing through the customer loyalty programs increasingly upon the customer...
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Introduction Customer loyalty programs are a new beginning after acquiring customers. Even after you have begun by launching mall loyalty programs, it’s just the tip of the iceberg – a lot is still left to be done. First & foremost, you need to gear up to get across this program to the intended audience.  And...
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Having a great loyalty program can work wonders for your customer retention strategy. A recent research suggests that acquiring a new customer costs the company five times more than retaining an existing customer. Today, companies join the fray for a single penny, market is competitive beyond words, in this scenario customer retention is a top...
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